Most of our work comes from established relationships – we’ve worked for some of our clients for nearly 10 years now. But the life-blood of any business is new business so we’re always pleased to receive calls and emails about possible new work.
And it’s very obvious – from the word go – whether this is going to lead to the start of a relationship.
PRICE
“We need a video to promote our product – how much will that cost?”
If we receive a short email like this then we know right from the start that this isn’t a project that’s right for us. Not that we’re overtly expensive, but it’s simply a reflection of our wish to make considered videos that really achieve added-value for our clients. If price is the most important factor for you, then it’s probably best you go elsewhere.
Instead, we love it when potential clients say:
“I have £Xk to spend on a video – what could you do with that budget?”
This is the start of a conversation and demonstrates that the prospect is open minded about the value we can bring.
So share with us your expected budget and then compare what we can do with it to what our competitors say they can do.
THE FACTS
It is truly shocking how many people approach us without thinking through some of the basic elements of their content. The first things we’re going to ask are:
“Who is the audience?”
“What does the video need to achieve?”
“Where will the video be used?”
“What and where can I film?”
This means that we’ll need to have a discussion with someone who will be the decision maker on the project. Even if your budget is limited, we can think of so many projects where I’ve been able to suggest ideas to maximise impact and budget spend.
THE CREATIVE APPROACH
We’ve had several clients say:
“Have a look at this video on YouTube, we would like to do something in the same genre”.
This is absolutely fine and shows that you have done some research, compared the marketplace and looked at what you like and don’t like. It gives a start point for our discussions without constraining any development of the creative approach – as we’d never simply copy something from YouTube. We see it as our role to construct a plan for the film with the client’s input and help at all times, to ensure we get the tone and shots right.
